Acxiom Lets Consumers See Data It Collects - NYTimes.com

Not yet the full story

"Aboutthedata.com, at least in its initial incarnation, leaves out many data elements that Acxiom markets to its corporate clients — intimate details like whether a person is a “potential inheritor” or an “adult with senior parent,” or whether a household has a “diabetic focus” or “senior needs.” Without a more complete picture of industry practices, privacy advocates say, consumers cannot make informed decisions about whether to share personal information with companies.
“It does not give an accurate picture of how this works,” Jeff Chester, the executive director of the Center for Digital Democracy, a consumer group in Washington, said of Aboutthedata.com. “The language is so innocuous that the average consumer would think there’s no privacy concern.”"

Acxiom Lets Consumers See Data It Collects - NYTimes.com