2012 is going to be a pivotal year for personal computing platforms; check the full article for more Mac OS and Windows projections
Gartner analyst Michael Gartenberg said that Apple and Microsoft are taking very different approaches.
“Microsoft wants them to look the same,” Gartenberg said. “Apple wants them to feel the same.”
Gartenberg said that Microsoft has struggled with a similar approach in the past, noting that Windows Mobile initially aimed to replicate the Windows desktop down to the start menu — an approach that was not popular with consumers.
“It seems like Microsoft is again trying to say let’s make one size fit all,” he said. “That hasn’t worked out particularly well for them in the past. It feels like trying to put a square peg in a round hole.”
Apple, Gartenberg said, is trying to replicate some of the experiences popular on the iPhone and iPad, but is doing so in a more context-aware manner that reflects the different way computers are used as compared with phones and tablets.