Check the post link below for another example of Web page/app boundary blurring
In the past, you’ve heard us talking about the many different types of email and how this creates an opportunity for us to transform Hotmail in ways that help you do more right in your inbox. Over 90% of all email contains a link to some deeper content that isn’t being surfaced in the email, and we know from our research that for most of these messages, there are a few common responses – viewing a slideshow, playing the video, checking shipping status, or accepting an invitation. To help solve this problem, we created Active Views – a platform that reinvents email by making your inbox more interactive and helping you get tasks completed.
Over one billion Active Views served; LinkedIn, Netflix, Posterous, and LivingSocial on the way
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