The Google/Facebook competitive landscape expands
The rollout of Facebook Places follows the launch of Google Places in April. Google Places, building on prior Google business listings, offers up Web pages dedicated to individual businesses, showing where they are located, street-level images, and customer reviews of services or products, be it Joe's Pizza or the dry cleaner. Businesses can also advertise through their Google Place pages.
With these location services, both Google and Facebook are attempting to organize and provide information about any location, including schools, parks, and tens of millions of local businesses. And both want businesses to advertise online and potentially target ads in real-time to users of mobile devices, right where they are.