Thursday, December 17, 2009

Mobile Phones Become Boon to Holiday Shopping -

Check the full article for some state-of-the-shopping-art examples, and ponder these market dynamics in the Google Nexus One context; it’s all intertwingled

One in five shoppers said they intended to use their cellphones to shop for the holidays, according to an annual survey by Deloitte, the accounting and consulting firm. Of those, 45 percent said they would use their phone to research prices, 32 percent said they would use it to find coupons or read reviews and 25 percent said they would make purchases from their phones.

“We are at the cusp of this technology really driving a lot of activity during the shopping season,” said Stacy Janiak, United States retail practice leader at Deloitte. “It is both an opportunity and a challenge for a retailer, because you can have a consumer who can cross-shop your store with other bricks-and-mortar stores or online, all from the convenience of your aisle.”

Mobile Phones Become Boon to Holiday Shopping -

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