Monday, August 31, 2009

The Slatest - Slate Magazine: Is Twitter Worth $10 Billion?

Another timely Slatest summary.  My take: a Pointcast-like trajectory is more likely than a $10B Twitter.

"In every city it seems like every business is drinking the Twitter koolaide," says blogger and technical evangelist Robert Scoble. Unlike Facebook, Twitter provides a way for businesses to engage directly with their customers, making it one of the best marketing tools online. Additionally, it keeps archives, meaning that companies can track conversations about themselves online. Once the market figures out how to value this, Scoble says, the service may be worth anywhere from $5 billion to $10 billion.  But how exactly will Twitter make this kind of money? By charging for business and marketing analysis: "Many businesses would pay a hundred a month, maybe even more." Twitter users, however, aren't so sure. Trends don't last forever, one reader commented. In five years, "Twitter is going to be the same wasteland as Myspace."

Read original story in Scobleizer | Monday, 31 Aug 2009

The most important news and commentary to read right now. - The Slatest - Slate Magazine

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