The most prominent example of the new strategy is his weekly address to the nation — what under previous presidents was a speech recorded for and released to radio stations on Saturday mornings. Mr. Obama instead records a video, which on Saturday he posted on the White House Web site and on YouTube; in it, he explained what he wanted to accomplish with the $825 billion economic stimulus plan working its way through Congress. By late Sunday afternoon, it had been viewed more than 600,000 times on YouTube.
The White House also faces legal limitations in terms of what it can do. Perhaps most notably, it cannot use a 13-million-person e-mail list that Mr. Obama’s team developed because it was compiled for political purposes. That is an important reason Mr. Obama has decided to build a new organization within the Democratic Party, which does not have similar restrictions.
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