Wednesday, October 15, 2008

Apple cuts laptop price to $999 - The Boston Globe

This will be an interesting price elasticity test

Chief executive Steve Jobs cut the price on the current MacBook models to $999 yesterday at an event at Apple's headquarters in Cupertino, Calif. He also introduced an aluminum-clad version with a glass display that will sell for $1,299 and updated the MacBook Pro line with slimmer models.

The stock fell 5.6 percent. Investors may be concerned the price reduction won't be big enough to persuade consumers to buy amid the economic slump, said Piper Jaffray & Co. analyst Gene Munster.

BTW try to find the $999 model on this page (there's a Macbook White link that takes you to this page)

Apple cuts laptop price to $999 - The Boston Globe

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