Excerpt from a BusinessWeek interview with Bill Joy (who, noted in the intro to the interview, has "sold off most of his [Google] shares 'for diversification'")
If you were in Steve Ballmer's shoes, how would you challenge Google in online ads?
It seems like a pretty daunting task. When I was at Sun, we competed with Microsoft—and not always successfully. Maybe Ballmer now knows how we felt. Google has a very strong position, and it's hired an enormous number of very smart people and is really committed to innovation. I think Microsoft has depended for a very long time on certain businesses that were essentially annuities, but it's going to have to create some really new things if it wants to capture the excitement again.