Friday, July 21, 2006 - Microsoft to Launch iPod Rival - Microsoft to Launch iPod Rival: "Microsoft Corp. confirmed it will launch a line of music and entertainment products under the Zune brand name, including a portable player and online service that will challenge Apple Computer Corp.'s dominant iPod and iTunes.
The new product 'is the company's strongest effort yet to rein in Apple Computer's iTunes/iPod juggernaut, currently responsible for about 70% of the digital music market and 75% of the portable digital music player market,' Mr. Stephenson told Billboard."

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