The New York Times > Technology > After Months of Hoopla, Google Debut Fits the Norm "In the end, Google had a fairly normal I.P.O.
In the stock's first day of trading, investors bought, sold and flipped shares at a furious pace, with the price ending just above $100 - 18 percent above where it started.
It was, in other words, everything the company's founders, Sergey Brin and Larry Page, had sought to avoid with their unconventional approach of using an online auction to determine the price and distribute the shares ahead of public trading."
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