Game Wars 2: Battle for the Living Room "But in challenging the premise of Apple's iPod, the gaming industry may be running the risk that Steven P. Jobs, Apple's chief executive, will return the favor by extending his own digital hub concept into the living room. Apple briefly experimented with the idea of a Macintosh-based interactive television and video-game system in 1997.
More recently, Mr. Jobs has been highly critical of attempts to add video and gaming features to hand-held devices that compete with the iPod. The success of the iPod, he argues, rests on the idea that it allows users to do other things while listening to music on a portable device built to do nothing other than produce excellent sound.
If Mr. Jobs can reinvent the home-computer-as-entertainment-and-information-hub the way he led the creation of a seamless way of delivering digital music, analysts say, he could shake up the plans of all the other more powerful corporate interests trying to figure out what consumers want.
"Steve Jobs has a better chance than many of the others to rethink the idea of personal media in the living room,'' said Richard Doherty, president of Envisioneering, a computer industry research and consulting firm. "I know his iPod design team has been busy working on new products.''