Monday, September 26, 2016

Twitter's Buyers Would Get Valuable Data and a Long To-Do List - Bloomberg

Check the full article for more on Twitter's trials and tribulations

"While it remains a destination for conversation among influential people, Twitter would be tough to digest. Chief Executive Officer and co-founder Jack Dorsey has another CEO job at Square Inc. and may not come along with an acquisition. The company put him in charge last year, after an extensive search that sparked executive departures. More strategic changes could mean more valuable employees leaving. Twitter’s product team has gone through at least five heads in six years.
Then there’s the lack of growth -- the reason the company is said to be considering a sale in the first place. Twitter’s user base has stagnated in the U.S. for six straight quarters. Advertisers aren’t spending as much as expected, mostly because they can’t justify buying more ads if the audience isn’t growing. “Twitter’s value proposition to advertisers could be waning,” RBC Capital Markets analyst Mark Mahaney wrote, after surveying advertisers recently."
Twitter's Buyers Would Get Valuable Data and a Long To-Do List - Bloomberg
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