Thursday, September 22, 2016

Apple targets historic Carnegie Library for downtown flagship store - The Washington Post

Retail different

"They said the proposed store was reminiscent of the location Apple opened in May on San Francisco’s Union Square, which in addition to the company’s products includes a plaza with outdoor seating, public Wi-Fi and events space where the company hosts concerts, forums and children’s events.

In entering top cities recently, Apple has also eschewed glass-box designs for locations retrofitted into prominent, historic buildings including in New York’s Grand Central Terminal, on Regent Street in London and in a 130-year-old former bank in Paris.

“We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community,” said Jonathan Ive, Apple’s chief design officer, in announcing the San Francisco store. “It all starts with the storefront — taking transparency to a whole new level — where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible.”"
Apple targets historic Carnegie Library for downtown flagship store - The Washington Post
Post a Comment