See this Aetna news release for details
"Insurance company Aetna today announced a major health initiative centered on the iPhone, iPad, and Apple Watch, which will see Aetna subsidizing the cost of the Apple Watch for both large employers and individual customers.Aetna to Provide Apple Watch to 50,000 Employees, Subsidize Cost for Customers - Mac Rumors
Starting this fall during open enrollment season, Aetna will subsidize "a significant portion" of the Apple Watch cost and will offer monthly payroll deductions to cover the remaining cost.
Aetna also plans to provide Apple Watches at no cost to all of its nearly 50,000 employees as part of a wellness reimbursement program to encourage them to live healthier lives."
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