For another perspective on Apple's new products, see What’s Really Missing From the New iPhone: Dazzle (NYT); evidently 40% faster processing, 50% faster graphics performance, a 25% brighter display, a new 12MP camera, the best battery life of any iPhone, and more, all with no price increase, just doesn't cut it for some reviewers
"Overall, the iPhone 7 and iPhone 7 Plus, even at first blush, are wonderful phones. The upgrades here may not be exciting, but they are practical. Waterproofing, additional storage and small design changes fix long-held consumer gripes. Nothing really moves Apple any further away from its competition, but these designs do strengthen the weak points that have been raised about the iPhone in the past.I played around with the iPhone 7 and 7 Plus; here’s what it was like - The Washington Post
If you're coming to the phone from the iPhone 6 generation, this should feel like a pretty substantial upgrade — even if it is an iterative improvement on an iterative improvement.
So, at the end of the day, these seem like the best iPhones that Apple has introduced, as the company claimed. The question here will be whether the iPhone experience — even an excellent one — is still enough to draw customers in droves."