Monday, April 25, 2016

What We’re Learning from Smartwatch Adoption | Tech.pinions - Perspective, Insight, Analysis

Some things take time; also see Apple’s Watch Outpaced the iPhone in First Year (WSJ)
"A year ago today, Apple released its long-anticipated Apple Watch. Over the ensuing year, we’ve learned a lot about an entirely new tech category.
The Consumer Technology Association (CTA) estimates 17 million smartwatches were sold in 2015, up from 4 million in 2014. I can name more than a few categories that would love to experience 350 percent growth over a 12 month period. Few ever do.
Forthcoming CTA research suggests roughly eight percent of households own a smartwatch today – almost double the number last year. Of those planning to buy a smartwatch in 2016, 72 percent will be first-time buyers."
What We’re Learning from Smartwatch Adoption | Tech.pinions - Perspective, Insight, Analysis
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