"Amazon Prime, by most accounts, has been a huge success for the company, but one of the biggest hurdles for anyone thinking about joining the service is that it has required customers to pay $99 up front for an annual membership. The new options do away with the need for an annual commitment to Prime, widening its appeal to people who are more comfortable joining it on a short-term basis.Amazon Challenges Netflix by Opening Prime to Monthly Subscribers - The New York Times
The new monthly options will not save people money, though. Customers who subscribe month-to-month for the full Prime service will pay $32.88 more a year than if they subscribe on an annual basis, while subscribers to the video service will pay $8.88 more a year while getting substantially fewer benefits, like free two-day shipping, than annual Prime members."
Monday, April 18, 2016
Amazon Challenges Netflix by Opening Prime to Monthly Subscribers - The New York Times
Perhaps a handy option for occasional binge-watchers