"The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth.Media Websites Battle Faltering Ad Revenue and Traffic - The New York Times
Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here.
It is a systemic change that is leaving many publishers unsure of how they will make money."
Monday, April 18, 2016
Media Websites Battle Faltering Ad Revenue and Traffic - The New York Times
Also see Tremors In The Distributed Content World (Monday Note)