"“Not a single media company isn’t thinking about what happens when the rectangle goes away,” said Jules Urbach, 41, the founder of Otoy, referring to a future when videos are experienced in virtual reality rather than watched on screens. “Everyone needs a strategy.”Virtual Reality Lures Media Companies to a New Frontier - The New York Times
Otoy, whose name is short for “online toy,” lets people capture virtual reality video, process it and then distribute it to viewers with its technology. Otoy also makes a virtual reality player that is free to download; the company wants to become the open standard for virtual reality distribution."
Wednesday, April 20, 2016
Virtual Reality Lures Media Companies to a New Frontier - The New York Times
Also see Studio 360: The pioneers who are making the first virtual-reality narratives (The New Yorker)