Maintaining control while donating shares; also see Zuckerberg Borrows Google Tactic in Splitting Stock for Control (Bloomberg)
"“It’s almost like voting Republican in Massachusetts — you can do it, but it won’t affect the outcome,” said Rick Kline, a partner in the technology and capital markets practice of law firm Goodwin Procter.Facebook Plans New Stock Class to Solidify Mark Zuckerberg’s Control - The New York Times
Investors getting new C shares will not gain economically because the same proportion of new stock will be given to all holders.
Mr. Zuckerberg might have a more difficult time convincing shareholders to accept the new class of shares were his company not doing so well. Facebook’s financial results on Wednesday were a far cry from the disappointing numbers posted in the past 10 days by peers like Twitter, whose advertising business showed signs of stumbling on Tuesday, or Alphabet, the parent company of Google, which missed analysts’ estimates for revenue last week."