Wednesday, December 18, 2013

Facebook Crosses the Advertising Frontier Into TV's Turf - Businessweek

Tumultuous television transition times?

“Facebook users will roll their eyes and post status updates about being annoyed. But if successful, the video ads could prove genuinely threatening to television companies. The markets for advertising in other types of traditional media have been decimated by the Internet, as the graph below shows. But while television ad sales dipped when the recession hit, they soon recovered and have continued to climb.”

The Internet has gutted print advertising, but the television ad industry continues to grow.

The Internet has gutted print advertising, but the television ad industry continues to grow.

Facebook Crosses the Advertising Frontier Into TV's Turf - Businessweek

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