Friday, December 20, 2013

Amazon vs. Google: It's A War for the Shopping Search - WSJ.com

Excerpt from a snapshot of one of the many Amazon/Google competitive landscapes
"At stake is supremacy in the U.S. e-commerce market, which comScore expects to rise 14% to around $210 billion this year. While many think of Amazon and Google as being in separate businesses, the two are locked in fierce competition to be the first search box shoppers turn to when they are browsing products online. As more Internet users begin searches on Amazon's marketplace—which comprises an array of vendors besides itself—Google loses an opportunity to show them ads."
Amazon vs. Google: It's A War for the Shopping Search - WSJ.com
Post a Comment