"Apple Stores, however, are just the start for the iBeacon feature that Apple has baked into iOS 7.Apple Uses iBeacon to Track You While in Its Stores - ABC News
"We're really excited about what iOS developers will be able to do with iBeacon, a technology we introduced with iOS 7 that uses Bluetooth Low Energy and geofencing to provide apps a whole new level of micro-location awareness, such as trail markers in a park, exhibits in a museum or product displays in stores," Apple said in a statement provided to ABC News."
Saturday, December 07, 2013
Apple Uses iBeacon to Track You While in Its Stores - ABC News
More iBeacon aspirations; on a related note, Apple Puts iOS 7 Adoption At 74% Based On App Store Usage Numbers (TechCrunch)