"Several brands saw the power outage as a chance to market themselves in clever ways on Twitter, which is no doubt experiencing new, all-time usage levels for a sporting event.Oreo, Audi & Walgreens Newsjack Super Bowl "Blackout Bowl"
Oreo, which ran a commercial earlier in the TV broadcast that promoted its Instagram account, reacted quickly with this brilliant power outage-related tweet that’s been retweeted and favorited thousands of times in only about 15 minutes"
Monday, February 04, 2013
Oreo, Audi & Walgreens Newsjack Super Bowl "Blackout Bowl" (Marketing Land)
Sign of the times; also see Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out (Marketing Land)