Apple Chief Hints at Shareholder Rewards to Come - NYTimes.com

Meanwhile, in Apple product engineering, rather than financial engineering news...

"Mr. Cook danced around the rumors that Apple would create an inexpensive iPhone for emerging markets, where income levels and a lack of subsidies by wireless carriers have put the company’s smartphone out of reach for many consumers. But he noted Apple’s history of coming up with creative new products, like the iPod shuffle and the iPad Mini, that appeal to budget-minded shoppers.
“The only thing we’ll never do is make a crappy product,” he said. “That’s the only religion we have.”"

Apple Chief Hints at Shareholder Rewards to Come - NYTimes.com