Tuesday, February 12, 2013

Google Pays Apple $1 Billion A Year To Be Default Search Engine on iOS | SiliconANGLE

A significant barrier to entry
"Devitt estimates that Google will pay around $1 billion to remain the default search provider on iPhones, iPads and iPods during 2014, which amounts to almost 31% of its total traffic acquisition costs. Mozilla will also benefit from Google’s largesse, receiving about $400 million over the same period in return for willfully exposing its users to the risk of being “Scroogled”. In addition, Google is expected to shell out another $3.5 billion or so to become the default search provider in a range of third-party software products."
Google Pays Apple $1 Billion A Year To Be Default Search Engine on iOS | SiliconANGLE
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