Wednesday, June 01, 2011

In Unusual Move, Apple Previews New Software Plans -

I don’t think Apple is going to be conservative in announcing new products and services next week, given current competitive dynamics

Apple’s preview, posted on a company Web site, was unusual because it generally takes pains to keep any announcements or details about new products secret until they are formally unveiled. Some commentators on technology blogs were surprised that Apple was apparently not planning to announce a new version of the iPhone. Traditionally, Apple announces new products on a yearly cycle; the iPhone 4 was introduced in June of last year.

“It feels like the first time in quite a while that there hasn’t been any hardware associated with an upcoming Apple announcement,” said Charles S. Golvin, an analyst with Forrester Research. “It’s all software related.” Hinting at next week’s software could help the company lower expectations of a new mobile phone release, he said.

In Unusual Move, Apple Previews New Software Plans -

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