Friday, December 10, 2010

Read All About It: News Apps Arrive - WSJ.com

Excerpt from a timely news reader market reality check

Flipboard's Mr. McCue said news apps are likely to ultimately deliver a better way to advertise than traditional banner ads. One reason is the larger screens on tablets allow for more appealing and engaging ads like the ones in fashion magazines. Flipboard is currently working with ad agency OMD, a unit of Omnicom Group Ltd., to test various full-page ads with advertisers such as Pepsi, Infiniti and Showtime.

"The Web needs a face-lift," Mr. McCue said. "You will see an opportunity for the publishers to do more effective advertising."

Read All About It: News Apps Arrive - WSJ.com

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