Changing times inside the Googleplex
Buying Widevine, whose technology has been blessed by several media companies as an acceptable form of encryption, could help the internet company as it attempts to win over more content producers to YouTube and the nascent Google TV business.
Widevine, based in Seattle, provides digital rights management systems designed to protect the digital streaming of content for customers including NBC.com, Netflix, AT&T and Best Buy – but not Viacom.
A move into digital rights management, a method of controlling access to copyrighted material, is a departure for Google, which has traditionally been associated with the free distribution of content online. Widevine’s largest competitor is Microsoft’s DRM business