Impressive alumni and investor networks involved, perhaps, but RockMelt looks like an attempt at an acquisition fodder play to me
RockMelt is a strong indication of how deeply integrated social information is becoming online. A tight connection with Facebook and Twitter gives RockMelt a number of useful characteristics. To use it, the user has to log in on Facebook, which offers entry to the entire RockMelt app and cloud service. The browser toolbar contains a little “share” button so you can easily create a tweet or a Facebook update based on the page you are visiting. In addition, anything that’s a link—an article, video, song, or whatever—can be dragged from anywhere right into a Facebook or Twitter feed or sent as a private message to a friend. And in a useful innovation, RockMelt enables the user to see more information right in a feed. On Facebook, you can click on a single photo in a feed and right there browse through an entire album. And tweets in Twitter show up as complete content—you can watch a video right in your feed. Not coincidentally, Andreessen is a board member of Facebook and participated in the very first financing round for Twitter.