Monday, November 08, 2010

RockMelt: A Browser Built For Sharing (First Hands On And 500 Exclusive Invites) [TechCrunch]

A couple more RockMelt threads

Overall, RockMelt seems really fast. It is built on Chromium, the same open source browser that forms the foundation of Google’s Chrome browser. Given the fact that it is backed by Andreessen (and Ron Conway, Bill Campbell, Josh Kopelman, and Diane Green to the tune of $10 million) and its principle architect was also the principle architect of the Netscape browser, this is a pretty significant vote of confidence in Chromium as the future of browsing. “Chromium is a newer codebase,” explains Andreessen. “It is state of the art. The performance increase is unbelievable.” He’s not one for nostalgia.

[…]

But here’s the thing about RockMelt. You log into it, and it knows everywhere you go on the Web, who all your friends are, and what your search habits. It also knows what you share with your friends. Combine those three: social sharing, search, and actual browsing behavior, and you’ve got one hell of a way to target ads at people. RockMelt doesn’t do this now, and its founders tell me they will never do so because it would destroy whatever trust people place in them. (Damn straight). “We are not going to run an ad network. We actually don’t know where you go,” says co-founder Tim Howes, “that information does not leave your browser.” Hopefully, it never will.

RockMelt: A Browser Built For Sharing (First Hands On And 500 Exclusive Invites)

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