Friday, October 08, 2010

RIM's BlackBerry: Failure to Communicate - BusinessWeek

Check the link below for a timely and extensive RIM reality check

Jim Balsillie, the co-CEO of Research In Motion (RIMM) (RIM), has a different approach. When he came through New York on Sept. 24 to introduce the BlackBerry PlayBook, his company's answer to the iPad, Balsillie wore a gray suit and a tie covered with ducks. Kicking off a visit to Bloomberg Businessweek, he said: "There's tremendous turbulence in the ecosystem, of course, in mobility. And that's sort of an obvious thing, but also there's tremendous architectural contention at play. And so I'm going to really frame our mobile architectural distinction. We've taken two fundamentally different approaches in their causalness. It's a causal difference, not just nuance. It's not just a causal direction that I'm going to really articulate here—and feel free to go as deep as you want—it's really as fundamental as causalness."

Those words—brilliant, no doubt, if you could only figure out what they meant—illustrate the promise and peril of RIM.

RIM's BlackBerry: Failure to Communicate - BusinessWeek

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