Tuesday, October 06, 2009

Web reviews must disclose payments - The Boston Globe

More details on the FTC ruling

The FTC’s proposal made many bloggers anxious. They said the scrutiny would make them nervous about posting even innocent comments.

To placate such fears, Cleland said the FTC would be more likely go after an advertiser than a blogger for violations. The exception would be a blogger who runs a substantial operation that violates FTC rules and has already been warned, he said.

Web reviews must disclose payments - The Boston Globe

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