Saturday, October 03, 2009

New York Times rolls out Kindle DX device-subscription offer

I for one am not betting against Amazon in this domain (next-gen devices + digital content).  I also expect Amazon will eventually acquire Netflix, but that’s another discussion thread. 

[…] 

the Times is now rolling out the Kindle DX offer. The Columbia Journalism Review spotted a Times e-mail offering a combined one-year Kindle subscription to the newspaper and a Kindle DX reader and cover for a $200 discount.

The total cost of the package is $499. Since the Kindle DX price tag is $489, people who take the Times up on the offer are essentially getting a one-year subscription for free. Amazon typically takes a hefty chunk of revenue for Kindle subscriptions, so this may not be a big sales boost for the Times, but may help bring some former subscribers back into the fold.

New York Times rolls out Kindle DX device-subscription offer

Post a Comment