Wednesday, October 07, 2009

Kindle gets a smaller price and a bigger market | Good Morning Silicon Valley

Going mainstream…

And those sales, according to a new forecast from Forrester, will be part of a rising tide that will lift all e-readers. The research firm today boosted its forecast for 2009 U.S. e-reader sales by 50 percent to 3 million units, with 30 percent of those sales coming in November and December. And next year, says the report, U.S. sales should hit 6 million as new devices and technologies come to market. Forrester’s bottom line, short term: “Our holiday projections should be seen for what they are: An acknowledgment that 2009 has been and will be a year of breakout success for e-readers, tempered by realism that retailers, despite their best intentions, are still learning how to sell these products to curious but uninformed consumers.”

Kindle gets a smaller price and a bigger market | Good Morning Silicon Valley

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