Sunday, July 06, 2008

News Analysis - Google, Zen Master of the Market - News Analysis - NYTimes.com

We shall see...

Google’s market share alone invites scrutiny worldwide. In the United States, antitrust law defines a dominant firm with potentially monopolistic power as a company with 70 percent market share or more. In America, Google has garnered more than 60 percent of searches conducted and about 70 percent of the search ad market. In Europe, the definition of a dominant firm is one that has as little as 35 percent of a market, legal experts say.

Still, dominance alone is not an antitrust problem. The issue is the powerful company’s behavior, says Andrew I. Gavil, a professor at the Howard University School of Law. “You have to be big and bad, not just big,” he said.

News Analysis - Google, Zen Master of the Market - News Analysis - NYTimes.com

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