This seems late to the game, expensive, and cumbersome
Amazon, which is based in Seattle, is also pursuing the technology and media world’s holy grail — an Internet pipeline to the TV. It has struck a deal with Sony Electronics to place its Internet video store on the Sony Bravia line of high-definition TVs.
The video store will be accessible through the Sony Bravia Internet Video link, a $300 tower-shaped device that funnels Web video directly to Sony’s high-definition televisions. That is an awkward extra expense, for now. But future Bravias are expected to have this capability embedded in the television, making it even easier to gain access to the full catalog of past and present TV shows and movies, over the Internet, using a television remote control.
Mr. Carr said Amazon would pursue similar deals with other makers of TVs and Internet devices. “We can support both streaming and downloading,” he said. “Our goal is to continue to establish partnerships with all companies who have a connected device.”