Thursday, July 10, 2008

Yahoo Is Inviting Partners to Build on Its Search Technology - NYTimes.com

Hmm...

Unable to beat Google in the Web search business on its own, Yahoo is trying a new approach.

Yahoo wants to enlist a small army of search start-ups as allies in the hope that collectively they will be able to stop the Google juggernaut, whose share of Web searches keeps growing.

Later in the article:

Yahoo executives acknowledged that the new strategy, if successful, could cannibalize Yahoo’s own search business. But they said that if a search start-up became popular, it would probably take more users away from Google than from Yahoo, as Google has a far larger share of the market.

Yahoo Is Inviting Partners to Build on Its Search Technology - NYTimes.com

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