Friday, July 25, 2008

Advertising - Microsoft Seeks an Ad Friend in Facebook - NYTimes.com

Relentless -- also see Microsoft will Ante Up $1.2B Annually to Keep Pace with Google in today's Boston Globe

The search deal could be a lift to Microsoft as it seeks to catch up with Google and Yahoo in the search business. In June, Google accounted for 61.5 percent of search queries in the United States, dwarfing Yahoo, with 20.9 percent, and Microsoft, with 9.2 percent of queries, according to tracking firm comScore. One of the reasons Microsoft pursued Yahoo so doggedly this year was to increase its share in the overall market.

To Microsoft, Facebook is a quick way to expand the audience for its search engine. More than 29 million people actively use Facebook in the United States. They will soon see prominent displays of Microsoft’s Live Search box on their friends’ and their own Facebook pages.

Advertising - Microsoft Seeks an Ad Friend in Facebook - NYTimes.com

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