Sunday, May 04, 2008

The Mac in the Gray Flannel Suit [BusinessWeek]

Timely BW cover story reality check -- Apple does essentially zero traditional market research, has little to no enterprise-focused marketing or sales coverage, and yet is still growing in terms of enterprise penetration, for many reasons.  Think different... and think risky, e.g., fundamentally predicated on Steve Jobs personally juggling a couple dozen critical roles; see Inside Steve's Brain for more on that topic

What's less obvious is that the enthusiasm is starting to spill over into the corporate market. It's a people's revolution, of sorts, with workers increasingly pressing their employers to let them use Macs in the office. In a survey of 250 diverse companies that has yet to be released, the market research firm Yankee Group found that 87% now have at least some Apple computers in their offices, up from 48% two years ago. "There's always been this archipelago of Macintosh use" among graphic artists and advertising managers, says Scott Teissler, chief information officer of Turner Broadcasting System (TWX). "My sense is that CIOs are more willing to see that expand without putting up as much resistance as in the past."

The Mac in the Gray Flannel Suit

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