Wednesday, May 09, 2007

Technology Review: The Secret of Apple Design

I guess it's not a secret anymore... 

The inside (sort of) story of why Apple's industrial-design machine has been so successful.


Many insights from Apple alum Don Norman, e.g.,

"Jobs is a dictator, but with good taste," says Norman. "He is good and driven to the perfect experience. He doesn't want good design; he wants great design." Brunner similarly lauds Jobs's "driven, singular focus." And Rolston says, in what is perhaps the best explanation of Apple's design ascendancy, "It's a happy coincidence at Apple that the designer in chief is the CEO. He has a fantastic sense of what people want. And after all, that is design."

Source: Technology Review: The Secret of Apple Design

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