Monday, May 14, 2007

In Search of the Real Fake Steve Jobs

Check the second page of this BusinessWeek post for an update -- apparently FSJ may out him/herself (themselves?...) next week 

Since Secret Diary was started last year, the daily stream of such entries has made Fake Steve Jobs, or FSJ for short, required reading in Silicon Valley and beyond. It has quickly become Jon Stewart's Daily Show for the tech set. FSJ not only manages to hit many of the topics of the day, but its unfiltered satirical voice lets techies revel in their never-ending fascination of their own industry, and be entertained at the same time. "It's amazingly well read, in part because everybody gets a laugh," says Roger Kay, founder of tech consultancy Endpoint Technologies Associates. "If you're just a poor schnook, you get to laugh at what an egomaniac [Jobs] is, and at all his billionaire friends. But if you're in the game, you get to laugh at how well [Fake Steve] seems to know Jobs and his world."

Source: In Search of the Real Fake Steve Jobs

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