Investing to win in a digital marketing game that only GOOG and YHOO can also afford to play...
Microsoft Corp. announced it will acquire aQuantive Inc., for $66.50 a share in an all-cash transaction valued at about $6 billion.
The deal expands the online advertising efforts of the Redmond, Wash., software giant. Founded in 1997, aQuantive is the parent company of Avenue A /Razorfish, Atlas Media Console and Drive PM.
Source: Microsoft to Pay About $6 Billion To Buy Ad Company aQuantive - WSJ.com
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