Sun Aims to Wring Profits From Java in Phone Arena - WSJ.com

Interesting that Sun appears to be simultaneously:

1.  Trying to appease the investment community, with a strategy for getting more licensing revenue from Java via the new JavaFX offering.

2.  Attempting to directly compete with Flash (as well as the new/beta Microsoft Silverlight client) for smartphones and other device-centric scenarios. 

JavaFX Mobile stems from Sun's purchase in April of the intellectual-property assets of Savaje Technologies, a Chelmsford, Mass., maker of a Java-based operating system for cellphones. Jeffrey Hammond, an analyst at Forrester Research, said Sun faces competitors in handsets that include Symbian Software Ltd. and Microsoft Corp. But the Savaje software is good, said Richard Monson-Haefel, an analyst for the Burton Group, and "could be a serious source of new income for Sun if they could get everybody to adopt it."

Sun's new offerings include JavaFX Script, a set of instructions for building interactive software that is styled as a competitor to Adobe Systems Inc.'s widely used Flash technology.

Somehow I suspect this is not going to put a dent in the universe.

Source: Sun Aims to Wring Profits From Java in Phone Arena - WSJ.com