More potential deal analysis
In recent years, Google has increased its share of all the searches conducted online. Yahoo’s share has held steady over the last year, while Microsoft’s has slipped, despite heavy investments to improve its search technology. As of March, Google accounted for 54 percent of all online searches in the United States, compared with Yahoo’s 22 percent and Microsoft’s 10 percent, according to Nielsen/NetRatings.
Of every $100 spent in online advertising in the United States in 2006, Google took in $25, while Yahoo got $18 and Microsoft received less than $7, according to eMarketer, a research firm. And Google is expected to capture 32 percent of online ad dollars this year, eMarketer said.