Tuesday, April 03, 2007

Master of Search Seeks Mastery of the TV Dial - New York Times

Relentless... 

The Internet search giant is announcing Tuesday that it will begin selling television ads on the 125 national satellite programming channels distributed by EchoStar Communications’ DISH Network.

The agreement is Google’s latest foray into offline media, and it underscores the company’s ambition to bring its wildly successful online advertising technology and auction-based pricing to new markets to continue fueling the company’s rapid growth.

Source: Master of Search Seeks Mastery of the TV Dial - New York Times

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