Interesting tactics, but I suspect that many educational institution IT evaluators who do their homework will pick Zimbra instead of Google. See the article for a student survey Google is using in this context.
What is missing from college campuses today? Google Apps Education Edition, of course! Not for long though, if the latest Google ambitions are fully realized.
Google is promoting Google Apps on campus directly to students themselves, not university administrators or IT managers, with the goal of building student demand for Google Apps, over university solutions.