Impressive -- see the full article for a list of US and European advertisers already signed up
Joost, the Internet TV company founded by Europe's top Web entrepreneurs, has taken a big step towards commercial viability by signing up 31 advertisers worldwide ahead of the launch of its free service.
The company, aiming to become a new kind of global cable TV network on the Web, was started last year by Niklas Zennstrom and partner Janus Friis, founders of Web phone company Skype, now owned by eBay, and music-sharing site Kazaa.
Source: Joost signs major advertisers for TV-over-Web plan | CNET News.com
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