There's another consideration, at least for me, in all of the "long tail" etc. discussions in this context: if I can catch highlights of shows such as Colbert Report over the Internet, I don't watch the commercial-overloaded TV versions -- i.e., there is a significant opportunity cost for the publishers in terms of advertising to which I'm no longer subjected. This is serious business for Viacom et al.
Mr Dauman indicated on Tuesday that Viacom would continue to improve its own websites. It has also struck deals in recent months to supply its content to other internet groups such as Joost, a broadband television company started by the founders of Skype.